RUDN Modern Media System Course Blog

by Galkin Daniil There will never be a moment in time when people are not interested in the media, whether it be for news, entertainment or education. Naturally, this gives print, radio, TV and Internet journalism important functions, such as influencing public opinion, socialization, as well as setting the agenda and following the pillars of society and the state. Just as doctors take the Hippocratic Oath, so any journalist who calls himself a professional must return to this quote from the famous article "A Hundred Years" in the Manchester Guardian: “Comment is free, but the facts are sacred”. I believe that the state and the media should live parallel to each other, where the state reads and studies the media in order to fully understand the reaction of society to its activities and does not take control of the media in order to influence society with its propaganda and its values.  As a journalist, I understand why the state wants to control the media. After all, this is

  By: Yara Hasan. Media concentration is the ownership of the mass media by fewer individuals. Critics of this trend contend that media concentration threatens the marketplace of ideas and poses a threat to First Amendment freedoms.   Monopolistic ownership of the media, like state control of it, can pose a major threat to the diversity and pluralism of media, and thus to freedom of expression. Regulating competition is an important part of limiting monopoly, as is professionalism and the independence of the press. The diversity of forms of ownership contributes to the promotion of a plurality of viewpoints (public ownership, private, non-profit), as well as the provision of different types of media (print, radio, television, Internet, etc…)   The ability to widely disseminate information from a variety of different sources is essential to enriching people's knowledge. When the media, including newspapers and radio stations, is owned by several parties, we see that each of them cri

    by Galkin Daniil      Concentration of media ownership not only reduces the number of voices in the market, but also nullifies the honesty and independence of journalists and media channels. The goal of any corporation is money and numbers, which is why when planning expenses and plans for content, priority is almost always given to projects that will bring maximum profit.      The second problem is that when a media conglomerate buys a company, it becomes the mouthpiece of that conglomerate. If a newly acquired company carries information that contradicts the opinion and agenda of its owner, then it does not cost anything to sanction this company by taking away its funding or dismissing those employees who made this message.      As far as journalistic media channels are concerned, according to the professional point of view, a journalist should be a source of information independent of other people's opinions. As soon as the state or corporation that manages a journalistic pu

By Zeinab Hassan  The problem of Media influence on the mass audience has been of interest to many countries for about a century. At the beginning of the 20th century, when the mass media of information transmission finally took shape, the idea of mass manipulation of society became possible. With the advent of the Internet, television and radio, the world has become more informational. Information has become not only the privilege of a minority, but the everyday and necessary content of a wide audience. Thus, the relevance of this topic is obvious, communication has changed, which has new means, and, accordingly, goals. Mass communication, or in other words, Media has become a broadcaster of the entire information environment of society, and it has become the most important and one of the main political instruments in the world. In descending order of effectiveness, the ways of presenting information can perhaps be divided as follows: live - photo - video - audio - printed word. Despi

  Bernarda Vasquez ------ The question of whether media reflect or influence a society is not simple to answer, but it can be summarized with - it depends. This is because, in most cases, the answer includes both variables, but the level of influence of one over the other may change depending on each situation. The relationship between the media, be it news, films, social networks, with society, its culture, beliefs and behaviors - is bidirectional and is affected by several external factors. Following I will address the television program "The bold type" as context to analyze this relationship both on screen and in real life. The American TV series “The Bold Type” is a comedy-drama show that follows the life of three women, who work in a global women's magazine "Scarlet" and their personal struggles, career development and romantic relationships. The main characters are: Jane, a writer, Kat, director of social media and Sutton, an assistant interested in becomi

By Said El marda Media has the power to influence individual beliefs, attitudes, and behaviors. Prior research suggests that media influences through two effects: the individual or direct effect (private) or the social or indirect effect (public). In the individual effect, media information about new norms may persuade individuals to accept them. In the social effect, the information creates common knowledge of a norm and enhances social coordination as individuals more readily accept the information if they believe others have also accepted it. The media can shape our attitudes about a multitude of things from what we buy, the people we admire (and those we don’t), our perceptions of political issues like immigration and health care, to social issues focused on diversity facets such as race, gender, sexual orientation, and age. The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; me