What is the impact of media on today’s society and how reflect it?


By Said El marda

Media has the power to influence individual beliefs, attitudes, and behaviors. Prior research suggests that media influences through two effects: the individual or direct effect (private) or the social or indirect effect (public). In the individual effect, media information about new norms may persuade individuals to accept them. In the social effect, the information creates common knowledge of a norm and enhances social coordination as individuals more readily accept the information if they believe others have also accepted it.

The media can shape our attitudes about a multitude of things from what we buy, the people we admire (and those we don’t), our perceptions of political issues like immigration and health care, to social issues focused on diversity facets such as race, gender, sexual orientation, and age. The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally. … Today, the media is everywhere, and can easily get to places if needs be in ‘BREAKING NEWS’ scenarios. The media can greatly affect young people’s health. The media broadcasts it’s perception of what is attractive and young people (both men and women) are susceptible to feeling the effects of that. … The media can alter perception of what people believe is normal and this includes what a “normal” body type or weight is.

Social media can influence consumer’s purchase decisions through reviews, marketing tactics and advertising. Essentially, social media vastly impacts our ability to communicate, form relationships, access and spread information, and to arrive at the best decision.

Mass communication influences both society and culture. … Different forms of communication, including messages in the mass media, give shape and structure to society. Additionally, mass media outlets can spread cultural knowledge and artistic works around the globe.

Media reflects society because it shows us what’s important to people. TV shows demonstrate fads and hot button issues. News media report what they think is important in the world, and what they think people want to hear about. … Today’s media reflects society more than ever, in that most media today is profit-based.


Comments

  1. UnknownApril 12, 2022 at 4:02 AM

    I agree, social media analytics are a great source to know what are the preferences and trends of society according to their location, age, gender, etc, This enables media to provide more content that is of public interest, but this is not only with an altruistic goal in mind, to inform and satisfy the audience, but also to get economic benefits, therefore the content may cease to be objective and become sensationalist. This influences our behaviors, limits our vision and makes us think that life online is the same as the real world, when it has been proven that on many occasions the truth is getting further and further away. (Bernarda Vasquez)

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