The media is governed or governed?

 By：Suhad Kazem

     The media depend on the news, the transmission of information to the public, the formation of dialogues, the continuity of emotions with the issues they raise, and the news they are interested in dealing with. Or trying to reach it, and the effect of the media’s role is to deliver information, news and everything related to it to the public in an abstract and without bias. Establishing different discussions and dialogues with elites in various fields within a specific media space. Television talk shows are a good example of this. If one of our ancient ancestors came to our present life, he would certainly be surprised by the way we judge people. After the thief became a criminal for everyone and drug abuse became a serious matter many young people are being punished by imitating them with the help of the media. It sheds light on a certain aspect of these criminals' lives. In order to arouse admiration or pity in others and in this way or in different ways, the media managed to influence the society and the way people live, but more than that, Western governments began to use the media as a weapon in order to mobilize their people and instill in them a kind of narcissism and national dignity . The concept of political and military media began to emerge and take shape, especially with Goebbels, the Nazi Minister of Propaganda. Propaganda is a weapon of Nazi Germany, possibly a pre-war film, a film that depicts the Poles as bandits, thieves, and rapists who succeeded in arousing the enthusiasm of the German people for an invasion of Poland.

     The reactions of individuals in society and the degree of their interaction with what the media presents vary. Some follow logic in their reaction by being able to judge that this medium of information, for example, frightens and amplifies an event, is not worthy of all the momentum it displays on its screen or allocates hours to. From radio broadcasting, or not making an effort to fill the pages of newspapers and websites, with what they like away from reality, while leaving some interaction with many media to content themselves with receiving news without paying attention to media analytics. Or he adopts the opinion that he defends explicitly or implicitly, as if one of the media described the war of the country to which it belongs against another country as the right step, and therefore asked its followers to believe what it is. While many factors may play an important role, one of them is to convince the audience of what the media is offering, no matter how true, factual or otherwise. The spread of the media and the availability of logistical capabilities, including the ability to media coverage in most regions of the world, and the use of modern technologies in filming and montage, in addition to addressing hot topics and trying to do so. Uncover ambiguities regarding the policies of some countries or facts that have not yet been presented.

    Media ownership can pose serious challenges to pluralism when media owners interfere with the independence of journalists and the editorial chain. However, in a free market economy, the owners must have the ability to determine the strategy of their companies to remain competitive in the market. Also, pluralism does not mean impartiality and lack of opinion. The existence of the editorial line is an integral part of the role of the editors, provided that this line is transparent and explicit to both the staff and the public.

Determinants of media pluralism

     Market Size and Wealth In a free market economy, the level of resources available to provide media will be primarily limited by the size and wealth of that economy and the tendency of its population to consume media Countries with a relatively large market, such as the United States The Kingdom, France or Spain have a greater financial background to support production diversification It has the potential to keep more media companies in the market (because they exist to make a profit) It is clear that more diversified production and fragmented ownership will support pluralism In contrast, smaller markets such as Ireland or Hungary suffer from a lack of production diversification in countries with large markets This means that Direct push media support and levels of consumer spending In addition to the lower availability of advertising support in these countries due to the generally low audience, the size and wealth of the market determine the diversity of emerging media producers and media.

Determines the diversity of media production and media ownership