The importance of Citizen groups in media organisations.

 

By Papiya mondal.

Increasingly, scholars have come to see the news media as playing a pivotal role in shaping whether social movements are able to bring about broader social change. By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public opinion, authorities, and elites. Why are some social movement organizations more successful than others at gaining media coverage? Specifically, what organizational, tactical, and issue characteristics enhance media attention? I combine detailed organizational survey data from a representative sample of local news agency in Kolkata (India) with complete news coverage of those organizations in 4 major daily newspapers( "Ajkal", "Anandabazar"," ৩৫৬দিন" , "Sangbad Samachar" in the one week following the survey . My analyses reveal that local news media favor professional and formalized groups that employ routine advocacy tactics, mobilize large numbers of people, and work on issues that overlap with newspapers' focus on local economic growth and well-being.Groups that are confrontational, volunteerled, or advocate on behalf of novel issues do not garner as much attention in local media outlets. These findings have important implications and challenge widely held claims about the pathways by which movement actors shape the public agenda through the news media.

• Culture and Cultural heritage is an invaluable asset of any city, region, or community and is an important component in the sustainable development of societies and economies. However, the roleof cultural heritage and culture has been understudied in terms of its social embeddedness and impact on social cohesion. This has led to a demand for more insights on how cultural heritage is conserved globallyand more significantly via the role of societal stakeholders. Inclusive strategies allow diverse sectionsof a community to engage and enrich not only the anthropological interpretations of society but alsosupport social stability and foster positive social change.

But today's Indian media organizations are more focused on Western culture and Western behavior.  

• An example: in India

Jeans, Top T-shirt this are not our culture and tradition, we have our own rich culture but due to media influence and maybe because of British colonialism today's Indian youth prefer to wear jeans over sari and dhoti punjabi. From movies to theater we are almost lost with our culture. If you Take a look at the news channel you will find that most of the news anchors are found in blazers and pants which is not our culture. If we look at an Indian advertisement , we will see that the fashion from the dressing style is most influenced by the West. Natural Indian skin color is brown but you almost never find brown girl and boy in advertisement . If your skin color is dark brown, it is impossible to get a job as a news anchor in India. You can find the at least one advertisement for skin whitening cream in daily newspapers. Since Indian Bollywood is so famous all over the world but Bollywood never shows our real India. It's always influenced by western. Bollywood will never make you look dark brown Indian.

Ever if you are dark skin colour girl in india it's difficult for you to get married .In Indian Media organisations we often see a girl become white from dark and she got a job and get married and have a more successful life. So they try to show that the problem is not in the society the problem is in you that you are dark by born. In those cases Citizen groups should play a role in media organizations in a order to maintain the diversity that India is femous for.

• The effects of Media organisations on small business :  Media companies make the most profit from the advertising of large companies and sometimes international companies occupy the local market through their team work and monopoly influence and advertisement through Media and at the end of the day local companies have to close their business due to losses. Before 2014 in India we had a lot of local street vegetable shops but now they are rarely visible in big cities. The street vendors were poor and did not have large refrigerators so they were unable to store their produce and thus it became more expensive and people could buy storage vegetables from shopping malls by cheap price. Here, media organizations should cooperate with Citizen groups an order to protect our local company.

http://ijrar.com/upload issue/ijrar issue 1478.pdf

https://www.tradeindia.com/Seller-3231391-Citizen-Advertising-Agency/

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