how communication can be deeply related to our existence as human?

By: Yara Hasan.

 “Social contact with others is as basic a human need as food, shelter, and water,” says Dr. Matthew Lieberman, a researcher in the Department of Social Psychology at Harvard University.

 

We are primarily social personalities and our entire lives are built on relationships and social interactions with others, and good relationships do not exist without effective communication. However, Most people give up to the misconception that the ability to communicate with others is a natural trait that cannot be learned, while the ability to communicate effectively is an emotional intelligence skill that can be learned with diligence and practice.

 

In my opinion, the communication is the reason that unites us in life, that gives our lives meaning and something to look forward. It doesn't matter with whom we are talking, what we know is that communication, Our ability to feel connected is the reason we are here, so i can be so sure that life could be meaningless, closed and boring without communicating.

 

Nowadays communication has a wider meaning especially when we get to the mass communication, when you communicate with a huge number of people. And this kind of communication has more than one model. The model of mass communication offer a systematic representation of the process through which the understanding of how communication works became simple.

 

The Linear Model of Mass Communication

The digital era also brought about a shift in the models that media researchers have used over the years to explain how media messages and meanings are constructed and communicated in everyday life. In one of the older and more enduring explanations about how media operate, mass communication has been conceptualized as a linear process of producing and deliver-

ing messages to large audiences. Senders (authors, producers, and organizations) transmit messages (programs, texts, images, sounds, and ads) through a mass media channel (newspa- pers, books, magazines, radio, television, or the Internet) to large groups of receivers (readers, viewers, and consumers). In the process, gatekeepers (news editors, executive producers,

and other media managers) function as message filters. Media gatekeepers make decisions about what messages actually get produced for particular receivers. The process also allows for feedback, in which citizens and consumers, if they choose, return messages to senders or gate- keepers through letters-to-the-editor, phone calls, e-mail, Web postings, or talk shows.

( Campbell, Martin, fabos 2014)

 

 

Berlo’s SMCR Model of Communication presents the communication process in its simplest form. The model consists of four component that are each influenced by different factors. To ensure the message is conveyed as effectively as possible, the sender and the receiver must share some common ground.

Communication skills play a crucial role in this. Other factors, such as culture, knowledge and attitude are also vital. What may be considered rude in some cultures, may be perfectly fine in others. Communication doesn’t always go as smoothly as one would hope. Various problems, such as disruptions, noise and an asynchronous process, may obstruct proper communication.